FAQs
What industries do you work with?
We are proud to be industry-agnostic, meaning we have the expertise and flexibility to work with brands across a wide range of sectors. From tech startups to lifestyle brands, we tailor our strategies to meet each client's unique needs. That said, our team has a deep background in commercial real estate, which gives us an unfair advantage in this space. Whether you're in real estate or another industry, we bring the same level of passion, creativity, and results-driven approach to every project.
How do you measure success?
Success looks different for every client, which is why we take a customized approach to measurement. Depending on your goals, we track a variety of key performance indicators (KPIs), such as:
Media Coverage: Number of placements, reach, and quality of outlets.
Brand Awareness: Increases in website traffic, social media engagement, and search visibility.
Audience Engagement: Metrics like click-through rates, event attendance, or influencer partnerships.
Business Impact: Leads generated, sales growth, or stakeholder feedback.
We provide regular reports and insights to ensure you see the tangible results of our efforts. Our ultimate measure of success is helping you achieve your goals and seeing your brand thrive.
What’s your approach to PR strategy?
Our approach to PR strategy is deeply client-centric and rooted in understanding your unique goals, values, and vision. We start by listening—learning about your brand, your audience, and how you want to be perceived. From there, we craft a unified messaging framework that ensures every communication, whether it’s a press release, social media post, or media interview, aligns with how you want to present your company.
We focus on telling authentic, compelling stories that resonate with your target audience while staying true to your brand’s identity. By combining strategic planning, creative storytelling, and data-driven insights, we ensure your messaging is consistent, impactful, and aligned with your long-term objectives. Our goal is to make sure your brand’s voice is not only heard but also remembered.
How long does a typical campaign last?
The duration of a PR campaign depends on your specific goals, industry, and the scope of the project. Typically, campaigns can range from 3 to 12 months to allow enough time to build momentum, secure meaningful media coverage, and achieve measurable results. For example, a product launch might have a shorter, more intensive timeline, while a brand awareness campaign may require a longer, sustained effort to see impact.
We work closely with you to design a timeline that aligns with your objectives and ensures your campaign delivers the best possible outcomes. Whether it’s a short-term push or a long-term strategy, we’re here to support you every step of the way.
Do you offer custom packages?
Absolutely! We understand that every business is unique, which is why we don’t believe in a one-size-fits-all approach. We offer fully customized PR packages tailored to your specific goals, budget, and timeline. Whether you need a comprehensive, long-term strategy or a focused campaign for a specific project, we’ll work with you to create a plan that perfectly suits your needs.
During our initial consultation, we’ll take the time to understand your objectives and craft a package that delivers the best value and results for your brand.
What’s included in your services?
Our services are designed to provide comprehensive support for your PR and communication needs. Here’s what we offer:
Media Relations: Securing meaningful coverage in top-tier outlets to elevate your brand’s visibility.
Brand Strategy: Crafting a cohesive narrative that aligns with your values and resonates with your audience.
Digital PR: Amplifying your online presence through strategic content and social media engagement.
Event Promotion: Creating and promoting events that generate buzz and drive attendance.
Crisis Communications: Providing expert guidance to protect your reputation during challenging times.
Internal/External Communications: Developing clear, consistent messaging for both your team and external stakeholders.
Every service is tailored to your unique goals, ensuring a customized approach that delivers real results. Let’s work together to tell your story and achieve your objectives.